July 31, 2017
This year marks Canada’s 150th anniversary of Confederation and Volunteer Grandparents celebrated by creating the #150challenge. Launched in mid-May, this ambitious social media campaign’s goal was create 150 posts before the end of July. We wanted to engage people locally and nationally to be part of the Canada150 celebrations and have our organization reach a wider audience. Using all three of our social medial platforms we decided on the hashtag #150challenge and got straight to work. Our posts promoted Canada Day events around Metro Vancouver and thanked the community partners for their generous support of our 11th Annual Volunteer Appreciation Picnic. Other posts featured local community events, including ones that we participated at like Hats Off Day as well as interesting Canadian facts. To everyone that that ‘liked’ and ‘shared’ our posts during the campaign, thank you for being part of our #150challenge as we celebrated Canada 150! To see our #150challenge click on our social media pages: Facebook, Instagram, and Twitter.